The history that triggered Ammunition
Ammunition is the shared vision of two guys who had a dream of making wine and after some not-so-careful consideration, they pooled some money together and made it happen. Andy was born and raised in Sonoma County where he started working harvests and interning to get a "cellar degree". Meanwhile, Bill was working on brand innovation for a few other wineries when a mutual friend introduced them. They hit it off right away and never looked back.
Ammunition’s core is about being uncompromising on quality even when faced with the prospect of competing with wineries many times our size. Our wines are sourced from some of the best family vineyards in Sonoma County, and are sold at prices that are extremely aggressive given the pedigree of the fruit.
Every drop of wine we produce represents our uncommon (and admittedly, at times, obsessive) pursuit of perfection. It’s the result of long hours, hard work and sleepless nights.
We make wine for people.
Co-founder & Brand Director
After years of working with other companies to tell their stories and develop their brands, Bill decided it was time to do his own thing. Anything that is Ammunition-branded, from labels to this website, has Bill’s fingerprints all over it.
Bill still works with select clients to develop and evolve their brands under the moniker Vertical. A native of Hastings, Nebraska, he now resides in Sonoma County with his wife Kristy.
Co-founder, GM & Director of Winemaking
Andy is the primary reason things stay on-track around here. If you ever need to talk with someone about buying our wines, he’s your guy. In addition to managing the Ammunition sales team, Andy also leads the Ammunition winemaking team.
Before co-founding Ammunition, Andy spent long hours in a cubicle as a CPA here in the Bay Area. A native of Sonoma County, Andy and his wife Sarah live in Alameda with their daughter Harper and their son Hudson.
Oh So Sonoma
There’s a reason we decided to build our dream in Sonoma. Besides being the gateway to one of the best multi-AVA wine regions in the world, Sonoma has a special ability to hold onto its past while looking to the future.
Bill affectionately refers to Sonoma as “America Town”. Meet us at the Tuesday night farmer’s market or our 4th of July parade, and you’ll see why.
As most of our friends know, Andy is a big nerd when it comes to history. Sonoma’s historical significance at the capital of the California Republic provides the perfect backdrop for our relentlessly independent brand, and gives Andy a great excuse to talk about history with our customers (engage at your own risk).
Quite simply, this is home.